The Legendary Music Icon joins forces with leading CBD producer and manufacturer, Endexx Corporation, to create a master barber-approved, top shelf, everyday grooming collection.
LOS ANGELES, CA (LA ELEMENTS) 5/23/2021 – “Aside from love and family, health and wellness are our greatest blessings. That’s the key,” says DJ Khaled. The acclaimed mega-producer has collaborated with some of the biggest names in music such as Drake (Popstar) and Post Malone, Megan Thee Stallion, Lil Baby, Da Baby (I Did It). Now, he is collaborating with the Endex Corporation to put his outlook on wellness into action with the debut of BLESSWELL, a CBD infused men’s grooming line.
BLESSWELL is sustainably sourced utilizing only US grown and processed hemp. The goal of this line is to help men attain healthy skin and hair in the most natural way possible. The inspiration for this whole body and holistic form of self-care was DJ Khaled’s own pursuit of wellness and time spent in the Honeywell of the Jamaican Irie. “Reflecting on my quest to a better mind and body, I found my daily habits to have the most impact on my overall outlook of life. I created BLESSWELL to provide men with an at-home CBD grooming solution that allows them to put their game face on, build confidence and get their mind in the right zone.”
The BLESSWELL collection delivers on its promise to be eco-friendly by utilizing only natural ingredients which are not only sulfate and paraben free, but free of any animal byproducts as well. Safety is a top priority as BLESSWELL conducts extensive third-party laboratory testing instead of animal testing which we love.
“We are elated to be partnering with the muliti-hyphenate powerhouse that is DJ Khaled,” says Todd Davis, CEO of Endexx Corporation. “Creating these unique premium products with someone of his caliber has been monumental for the Endexx Corporation Brand. His passion for the category started with his personal and professional journey in the wellness realm and he has since become someone people look up to for personal care advice and expertise.”
And what is included among the premium products offered by BLESSWELL?
Blue Charcoal Face Mask ($23) – A pore reducing, toxin absorbing, nutrient-rich mask naturally scented with lavender and mint to help calm the mind and invigorate the senses. The mask’s creamy texture coupled with natures enzymatic power of clay and charcoal will leave skin impeccably clean, purified and soft. Designed for all skin types including blackhead, ingrown hair and acne prone.
Conditioning Beard Oil ($26) – This luxury blend sets the gold standard with its non-greasy formula that tames and smooths facial hair. A combo of natural oils featuring watermelon seed and argan oil that softens and conditions the beard to promote growth while also nourishing the skin underneath to eliminate irritation.
Daily Moisturizer ($20) – This light-weight moisturizing cream with hyaluronic acid helps soothe and dry sensitive skin while revitalizing the look of dull or fatigued skin. Witch Hazel and Chamomile keep excess oiliness in check while helping balance, tone and tighten the appearance of pores.
Facial Cleaning Scrub (20) – Take your skin to smooth, refined and bright in minutes with this deep cleansing formula. Calendula and Willow Bark help remove impurities and pore clogging debris while fighting breakouts. Vitamin E and White Tea help calm sensitive skin and combat the look of aging from damaging free radicals.
Lathering Body Wash ($15) – Recharge your mind and body with a refreshing wash that rejuvenates and conditions skin with ultra-rich, sulfate-free lather. A combination of arnica and green tea are welcomed relief for tired or over-worked muscles.
Ultimate Shave Cream ($19) – No brush required! This cooling, non-lathering shave cream with cloudberry and shea butter creates a protective cushion that fights nicks and razor burn, for a closer non-irritating shave. Glide around sideburns, beards and mustaches with ease to leave skin comfortable and perfectly polished.
To celebrate the launch of BLESSWELL, a three-part guided meditation series voiced by Khaled will be offered as a gift with purchase. Please visit the BLESSWELL site for more information.
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