Grammy® Award Winning and Multi-Platinum Artist Ariana Grande Enters the Clean Beauty Category with the Launch of God is a Woman, a New Fragrance Inspired by the Power of Nature
LOS ANGELES, CA (LA ELEMENTS) 8/13/2021- “I’m beyond thrilled to celebrate the release of our first ever clean fragrance,” says two-time Grammy Award-winning recording artist, (“Sweetener”, “Rain on Me”) Ariana Grande of the “God is a Woman” eau de parfum. “We have of course been cruelty free, but taking this next step moving into clean, with responsibly sourced materials and vegan ingredients, is something we are all very proud of. I really adore this fragrance and hope it makes everyone wearing it feel beautiful and empowered.”
Although best known for her chart-topping hit music, Grande is a power player in the world of women’s fragrance. So much so that she won the 2019 Fragrance Foundation Award for her “Cloud” eau de parfum, while beating out such luminaries as Kim Kardashian West, whose “KKW Body” was in competition that year.
Inspired by nature, “God is a Woman” is composed of 91% naturally derived clean ingredients and is 100% vegan and cruelty free. Ambrette and Juicy Pear form the top fragrance notes, Orris and Turkish Rose Petals form the middle and Madagascar Vanilla and Creamy Cedarwood compose the drydown.
For her “God Is A Woman” fragrance, Grande turned to Jerome Epinette, the Vice President and Master Perfumer of Robertet Inc. who revealed, ‘God Is A Woman’ presents an unprecedented duality in fragrance-an incredibly simple perfume structure built around some of the most coveted and exquisite natural materials available to me as a perfumer – specifically ambrette and orris. The way we crafted the scent represents what I feel is the future of perfumes; simplicity and luxury anchored to nature.”
Grande has launched her latest fragrance in partnership with LUXE Brands. CEO Tony Bajaj notes, “I continue to be impressed by Ariana’s close relationship with her fans, and her hands-on approach in developing unique scents they will love and authentic campaigns they will gravitate toward. From the fragrance notes, to the sustainably sourced materials used in the packaging, Ariana was at the helm of the creative process behind ‘God is a Woman’. LUXE Brands is honored to once again partner with an influential icon.”
‘God is a Woman’ by Ariana Grande is available at all Ulta stores as well as Ulta online.
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