WESTWOOD, CA (LA Elements) 2015/3/14 – “Locations are all across the United States but we actually originated in London,” says Toni & Guy’s advanced creative director Lindsay Baker. “It’s a family owned business and the younger brother Bruno brought it to the United States. We started in Dallas Texas and then from there we branched out all across the United States and now they’re starting to pop up in even more places because we started franchising our salons this year. We have over ten academies and over 30 salons in the United States. We’re an education based company so on all different levels we have our education inside of our cosmetology schools which are our basic academy. Then we have our advanced academies, which are academies where we teach other licensed hairstylists that come and take classes from us in cutting, coloring and styling.”
Peter Lamden from Toni & Guy with Brielle Barbusca
Toni & Guy was part of the Secret Room Events Interactive Beautifying Bar, where attendees could enjoy onsite beauty and style services from makeup artists Megan Cahill, Dial M for Makeup, Massage by Cecilia Alcala and Michelle Fong lash bar. Secret Room Events Beauty Bar and Luxury Lounge, was held at the W Hotel in Westwood on February 20, 2015.
Oscar nominees who attended the Secret Room Events Luxury Lounge: producers Anthony McCarten and Lisa Bruce from The Theory of Everything, producer David Lancaster from Whiplash, songwriter Danielle Brisebois forLost Stars from Begin Again, sound editors Brent Burge and Jason Canovas for The Hobbit: The Battle of the Five Armies, Best Achievement in Makeup and Hairstyling nominee Dennis Liddiard for Foxcatcher, and producer Orlando Von Eisendel for Best Documentary Feature Virunga.
Victoria Summer With Gift from Revitalash
Another beauty and style sponsor was Revitalash. “We started this company in 2006 and we’re in 45 countries. It was invented by an ophthalmologist named Dr. Michael Brinkenhoff,” says Terry Katz, Vice President of Business Development who was on hand to answer questions about Revitalash. Katz also passed out gift bags containing some of the newest offerings from the company, including the RevitaBrow Advanced serum to enhance growth and the Hi-Def Tinted Brow Gel for styling. Why such an emphasis on the brows? “The beauty industry grew by about 4-5% last year,” says Katz. “Brows grew about 38-39%. It shows the interest in brows and it’s a manifestation of the runway models you’ll see in Fashion Week. Everyone will have a fuller more confident looking brow.”
Life Portraits founder, world-renowned psychic Gloria Bieber offered intensive aura readings. Bieber appeared in association with Silver sponsor Our Angels Center for Well Being. VIP guests lucky enough to book time with Bieber had their photos taken while their hands rested on top of a sensor. Bieber then interpreted the results.
Life Portrait representative Melanie Cooley explained the process. “A picture of the vibrations around your body, your aura, is taken. You vibrate at a different level and a color comes across. The photos shows the seven chakras in your body, it they’re aligned or if there’s something a bit off.”
Imperial Fine Books
Other sponsors included Imperial Fine Books, which offers leather bound sets and fine bindings in history, poetry, literature and more, AncestryDNA.com, provides reading of ethnicity based on DNA samples,
Testa Wines, kept the refreshments flowing with their assortment of chardonnays, pinot noir and other varieties of wine, Gutsy Products, is a blend of natural components that promote oral and digestive health and Night Fox Jewelry creates handmade jewelry in gold, platinum and silver metals.
The charity sponsor for Secret Room Events Beauty Bar and Luxury Lounge was OMICS LIVE! benefitting high school students interested in a behind-the-scenes look at businesses and events.
Producer David Lancaster Oscar Nominee for Whiplash
Celebrity nominees Meryl Streep from Into the Woods, Michael Keaton, Edward Norton and Emma Stone from Birdman, Eddie Redmayne and Felicity Jones from The Theory of Everything, Benedict Cumberbatch and Keira Knightley from The Imitation Game, Steve Carrell and Mark Ruffalo from Foxcatcher, Marion Cotilliard from DeuxJours, UneNuit, Reese Witherspoon and Laura Dern from Wild, Robert Duvall from The Judge, Bradley Cooper from American Sniper, Julianne Moore from Still Alice, Rosamund Pike from Gone Girl, Ethan Hawk and Patricia Arquette from Boyhood and JK Simmons from Whiplash were all gifted with exclusive travel and cruise packages from AnantaraRasanandaKohPhangan Villa Resort & Spa, Windstar Cruises, Langham Place, Old Bahama Bay, Westglow Resort & Spa, Aria Hotel Budapest and AitutakiLagoon Resort.
All photos for this article courtesy of JC Olivera.
Secret Room Events produces exclusive gift bags for private events and award show gift lounges. For more information about Secret Room Events please visit their website.
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