Shawn Mendes for David Yurman 2023
LOS ANGELES, CA (LA ELEMENTS) 2/25/2023 – “I’m so excited to be working with such an amazing brand like David Yurman and to be part of a campaign celebrating nature and creativity,” says the three-time Grammy Award nominated musician, (“In My Blood,” “Senorita”) Shawn Mendes.
Mendes was named David Yurman’s newest male brand ambassador. He joins actress Scarlett Johansson (Black Widow) for this year’s campaign, “Nature’s Artistry,” in tribute to the one constant muse for the luxury jewelry design house. An influence that often manifests itself in designs from the world of nature. “Nature’s Artistry” reminds us to appreciate the world of nature as well as the inspiration that it gifts to us.
“As a brand founded by artists with a longstanding devotion to the arts, the new campaign captures the essence of David Yurman,” says Evan Yurman, President and Chief Creative Officer of David Yurman. “When concepting ‘Nature’s Artistry,’ we knew it would be essential to bring in talent who are inspired by the world around us, and let their creative instincts guide them in everything they do. Both Scarlett and Shawn are consummate artists with an effortless and welcoming presence; qualities that shine through in the campaign and are enhanced by the natural and peaceful environments they are seen in.”
“Growing up in New York, the David Yurman campaigns were always so iconic,” says actress Scarlett Johanson (Black Widow). “The brand’s history of love, passion, and expressing oneself through art resonates with me as art is also my form of expression and very much feels like a part of living and breathing.”
Scarlett Johansson for David Yurman 2023 (PRNewsfoto/David Yurman)
Nature’s Artistry Campaign
Director: Glen Luchford
Photographer Glen Luchford
Stylist for Shawn Mendes George Cortina,
Tiffany Briseno
Stylist for Scarlett Johanson George Cortina
About David Yurman
Founded in 1980 in New York by sculptor David Yurman and his wife, Sybil, a painter and ceramicist. The David Yurman brand creates classic yet contemporary jewelry collections for both men and women. David Yurman collections are located at 49 retail stores throughout the United States, Canada, Hong Kong and France, and at over 300 locations worldwide through their exclusive network of authorized fine jewelry and timepiece retailers. To learn more about the company, please visit their site.
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