The Travis Barker for Hurley capsule collection.
LOS ANGELES, CA (LA ELEMENTS) 6/9/2025 – “This collection represents everything I love about the lifestyle I’ve carved out for myself,” says Travis Barker. “It’s tattooed and poetic, chaotic and precise-a beautiful contradiction that just works. It’s made for people like me, the punk kids, the surf community, and the people who can’t help but create. I love the freedom I was given with this process and believe that really comes through in the product and designs.”
The punk vibe has always set Hurley surfwear apart from other brands. This year, Hurley dives even deeper to that aesthetic with a special fashion collab featuring the Blink 182 drummer and producer, (Tickets to My Downfall and Born With Horns by MGK).
Barker will be Hurley’s first ever brand ambassador. The musician’s influence can be seen throughout this limited-edition collection. A collection that includes tees and sweatshirts adorned with camo print, skull motifs, old English graphics, checker print and more. Barker’s personal wardrobe staples are evoked through the selection of chino pants, shorts and overalls.
All featuring Hurley’s award-winning boardshort technology. Accessories including sunglasses, footwear and headwear will also be part of the collection.
Barker is a natural to represent the Hurley brand as both are native Californians with a connection that spans decades. Even as far back as Blink 182’s Warped tour in the early 2000s, he was sporting Hurley tees. With the Hurley x Travis Barker collection, the connection is official.
“This collaboration is special to us as it showcases the synergy between the spirit and excitement of Hurley in its early days with who we are now as an internationally established brand with the power to do something really loud and exciting,” says Joey Gabbay, CEO at Bluestar Alliance, Hurley’s parent company. “Hurley has always believed that music and art are the common threads that bring us all together and having a legendary artist like Travis create custom designs and fits based on his own personal style sealed the deal for us. We strive for authenticity in everything we do, and this collaboration is a perfect symbol of that dedication.”
The campaign was shot in Barker’s recording studio and on the streets of California. Principal photography captures the musical instruments and personal collectibles of the musician such as cars, bikes and motorcycles.
The Hurley x Travis Barker Collection is available now at hurley.com and select retailers.
On our cover: Travis Barker for Hurley.
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