INTRODUCING MARC JACOBS BEAUTY (CNW Group/Marc Jacobs Beauty)
LOS ANGELES, CA (LA ELEMENTS) 6/11/2026 – “I think about beauty the way I think about fashion: It’s an area for creativity and self-expression,” says fashion luminary Marc Jacobs. “Marc Jacobs Beauty represents joy and is a celebration of how we can use makeup to express ourselves through color, through texture and shape.”
Jacobs first exploded on the fashion scene back in 1993 via his “Grunge Collection” for the legendary fashion house, Perry Ellis. Celebrated collections from his own eponymous brand soon followed such as his Fall 2012 “The Paper Castle, “and Spring 2023’s “Heroes,” just to name a few.
The collections might change but the Jacobs spirit of individuality and authenticity have remained the same. Elements that shone through in the highly anticipated launch of Marc Jacobs Beauty in partnership with Coty Inc.
Offering a rebellious counterpoint to the clean minimalism, neutral palettes and pared-back aesthetic that have come to define a generation of independent brands, Marc Jacobs Beauty challenges the convention of traditional luxury, long defined by restraint, polish and playing it safe. In their place: irreverent color and statement design, from formula to packaging. Supplying the tools, not the rules, the collection presents a new vision of beauty-experimental, inclusive and unmistakably bold.
“My version of beauty,” says Jacobs, is different from other people’s, because I’m different from other people. These are the things that I love-the things I want to see more of, the things I want to encourage in others. Created with genuine passion, curiosity and open-mindedness, they twist and turn the familiar into something new and unexpected.”
Marc Jacobs Beauty launches with a curated edit of essentials across eyes, complexion, and lips, designed for high-impact, city-proof performance. Multi-use, mistake-proof formulas deliver sky-high pigment that lasts through subway heat, late nights and office AC chills. The color palette moves effortlessly from runway to subway, spanning neutrals to overblown color with buildable finishes. A signature “Joyride Sensoriality” introduces unexpected textures, skincare-infused formulations, and a tactile ease that keeps things playful.
Each product comes in custom packaging designed by Marc-collectible pieces that bring a dash of extra to your makeup bag. Distinctive charm motifs designate each category: the brand’s iconic daisy for complexion, a chubby five-point star for eye-conic eyes and a heart for lips. Rendered in exaggerated, soft touch and metallic charms in 3 silhouettes, each product reflects Marc’s desire to introduce contrast in colors and textures, transforming beauty essentials into playful objects of desire-and provide a reminder to be you, in every hue.
The collection:
DRAWN THIS WAY EYELINER $34
This creamy textured eyeliner promises 24 hours of wear. Each gel color allows for precise definition and sultry smokiness before setting with a waterproof and smudge resistant formula.
THE MATTES: SALTY- matte white, NUDE ATTITUDE-matte peach, HOT TAKE- matte yellow, TAKE NOTES -matte electric blue, FACTS- matte burgundy, NOT PLAYING – matte eggplant, YOU WISH – matte chocolate brown, TRY ME matte olive green, GAGGED – matte charcoal grey, HIT IT – matte navy blue, NO SHADE matte ultra black
THE METALLICS: BLOCKED – metallic gold, DO BETTER – metallic copper, BIG FLEX – metallic silver, NO CAP – metallic emerald green, BOOBOO – metallic teal
THE MAGICALS (Special Effects: Glitters & Duochromes): YOU UP? – hot pink glitter, UNHINGED – turquoise glitter, HMU – ultra black glitter with gold flecks, DELULU – lilac duochrome, SO TEA – bronze duochrome
BORN STAR EYESHADOW $40
Richly pigmented with a cream-to-powder formula for a crease-free and humidity proof effect for up to 14 hours.
THE MATTES: ON BRAND – matte nude, ACT NATURAL – matte cinnamon- DELETE THAT – matte burgundy, HATER – matte chocolate brown
THE METALLICS: SHADY – metallic champagne, SPICY – metallic copper, CANCELLED – metallic green, ZERO CHILL – metallic silver, THAT’S CUTE – metallic hot pink, OUT LATE – metallic black
THE MAGICALS (Special Effects: Glitters & Duochromes)
CLAPBACK – pink & bronze duochrome, MOOD SWING – blue & purple duochrome, SERVING – pinky nude with iridescent pearls
FLASHES MASCARA $39
A clump free formula designed for up to 18 hours of wear. Gives volume, ultra-vibrant pigment and conditioning with peptides and nourishing clover flower extract.
ONYX – deep black, COCOA – rich chocolate brown, INDIGO – electric blue
JOYSTICK BLUSH STICK $48
The creamy daisy flower oil and Hyaluronic Acid formula provides 14 hours of wear and hydration for both lips and cheeks.
100’s PINK SHADES: 110 Hot Flush – vibrant fresh pink, 111 Self Centered – mauvy nude, 112 Shady Business – rosewood nude, 113 Twin Cheeks – deep pink nude
200’s ORANGE SHADES: 210 Papa Don’t Peach – vibrant coral, 211 Attention, Please – true orange
300’s RED SHADES: 310 Cherry Tease – deep blue red
400’s PURPLE SHADES: 410 Freaks & Cheeks – deep plum
500’s TREND SHADES: 510 Last Word – vibrant lilac, 511 Pink Kind – intense fuchsia
Sunner Dirx glows with Joystick by Marc Jacobs Beauty. (CNW Group/Marc Jacobs Beauty)
LEGALLY BRONZE BRONZER $57
Two looks, one powder infused with antioxidant -rich daisy flower oil. Perfect for a soft-focus sun-kissed glow or buildable sculpted definition. All of this and packaged in a Marc Jacobs daisy silver compact too!
10 Fair, 15 Light, 20 Light Medium, 30 Medium, 35 Medium Plus, 40 Medium Deep 45 Medium Deep Plus, 50 Deep
MONEY SHOT HIGHLIGHTER GEL $39
This generation, water-based jelly aims to deliver a multidimensional glow across face and body. Infused with Hyaluronic Acid.
001 ONE blue with pink reflection shade
Aker is absolutely luminous in Money Shot by by MARC JACOBS BEAUTY (CNW Group/Marc Jacobs Beauty)
HEART ON LIPSTICK $44
The Heart On Lipstick combines saturated pigment with nourishing comfort to create a hybrid lipstick-balm effect. One with a soft, dewy-shine finish. Infused with nourishing cherry oil, plumping Hyaluronic Acid and moisture-locking biomimetic peptides, the 3-in-1 formula provides comfort and care while delivering vibrant color and all-day hydration. Available in 15 shades.
100’s NEUTRAL SHADES: 100 Blow Stick – a warm fair beige, 101 Love Muscle – cool fair beige, 102 Lips Don’t Lie – cool light brown beige, 103 Booty Call – warm maroon beige, 104 Eat It Up – cool medium beige, 105 Kinky Business – warm brown, 106 Burning Desire – yellow brown, 107 Mutuals Only – deep warm brown, 108 Heart & Fast – deep chocolate brown, 109 Burning Up – deep dark brown
200’s Pink Shade: 200 Love Drunk – soft pink nude
400’s Red Shade: 400 On Red – a blue intense red
500’s Purple Shade: 500 Mauve On – a cool purple pink
600 Trend Shades: 600 Pop Off – bright electric purple, 601 That’s Hot – intense bright pop pink
Marc Jacobs Beauty dropped on their site May 28, 2026, online at Sephora on June 1, 2026 and will launch in store September 1, 2026 at Sephora locations nationwide.
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