(LOS ANGELES, CA (LA ELEMENTS) 2/1/2025 – BMI® will be honoring the trailblazing Mexican hitmaker, Peso Pluma with the BMI Champion Award at the 2025 BMI Latin Awards on Thursday, March 6. The award celebrates his meteoric rise to international stardom. A stardom that began only 3 years ago when Peso Pluma scored his first hit song, “El Bellicón” His songwriting artistry has been the driving force behind the massive influence he’s had on bringing Música Mexicana to the mainstream. In addition, he paved the way for other performing songwriters like Tito Double P, who will receive the BMI Impact Award for his contributions to Peso Pluma’s success and forging his own path as one of the hottest new artists in the genre. The private event will take place at the Fontainebleau Coastal Convention Center in Miami Beach and will be hosted by BMI President & CEO Mike O’Neill and BMI Vice President, Creative, Latin, Jesus Gonzalez.
“Peso Pluma’s extraordinary success has not only reshaped the landscape of Música Mexicana, but also propelled it onto the global stage,” says Gonzalez. “His innovative sound and undeniable influence have opened new doors for Latin music, and we are exited to celebrate his success alongside Tito Double P, whose dedication and talent have played a key role in Peso Pluma’s journey, while also marking the beginning of his own impressive career. We also look forward to honoring our BMI Familia of exceptional songwriters, producers and publishers behind the most-performed Latin songs of the past year during the ceremony.”
Throughout the evening, BMI will also recognize the songwriters and publishers of the past year’s most performed Latin songs in the United States. The BMI Regional Mexican Song, Songwriter and Publisher of the Year and the BMI Contemporary Latin Song, Songwriter and Publisher of the Year, will be named during the ceremony.
Hailing from Guadalajara, Mexico, Peso Pluma has become a leading force in Latin music with over 45 million monthly listeners on Spotify and made history as the first Mexican artist to top the platform’s Daily Top Artists Mexico chart. His album GÉNESIS broke streaming records and earned him his first Grammy Award nomination and win for Best Música Mexicana Album in 2024. This year, he garnered four Latin Grammy nominations including Record of the Year for his collaboration with Kali Uchis and Best Contemporary Mexican Album for GÉNESIS. Following the success of his Grammy winning debut album, Peso Pluma released his chart-topping Grammy nominated sophomore album, ÉXODO, alongside its accompanying U.S. tour with over 35 stops across the country. His collaborations with artists like Karol G., Anitta, Christian Nodal and more have further propelled him to international acclaim. Beyond his musical achievements, Peso Pluma launched his own label, Double P Records, in 2022, in partnership with George Prajin, further solidifying his influence and impact on the music industry.
As the 2025 BMI Champion Award redipient, Peso Pluma joins an elite group of music creators who have received the accolade in the past including SZA, Khalid, Residente, Sebastian Krys, Inflo, Mark Ronson and Keith Urban among others.
Tito Double P is a rising star from Tepic , Nayarit, Mexico, who is making a mark on Mùsica Mexicana. With his unique acelerdo bélico sound, influenced by artists like Los Tucanes de Tijuana and Alfredo Olivas, Tito first captured attention in 2023 with his viral debut single, “DEMBOW BÉLICO.” He kept making waves with hit collaborations like “Gavilán ll,” “La People” and “La People ll,” alongside Peso Pluma on the album ÉXODO. In 2024, his success continued with songs like “Lujo y Detalle” with Jasiel Nuñez, “LINDA” with Neton Vega, “La Fiesta” with Luis R Conriquez and José Guicho and “Belanova.” Tito’s debut album INCÓMODO, quickly gained success and solidified his place as one of the most exciting new voices in Latin music, earning the number two spot on Spotify’s Top Albums Debut Global and Top Albums Debut USA and topping Billboard charts. INCÓMODO also scored the number one spot on Top Latin U.S. Albums and the number seen spot on Apple Music’s Top Albums U. S. list, with four songs landing on Apple Music’s Top 10 Mexico chart.
In receiving the BMI Impact Award, Tito Double P joins Edgar Barrera, Ice Spice, Arlo Parks, RAYE, P2J and Tems among others.
About BMI:
Celebrating over 80 years of service to songwriters, composers, music publishers and businesses, Broadcast Music, Inc.® (BMI®) is a global leader in music rights management, serving as an advocate for the value of music. BMI represents the public performance rights in over 22.4 million musical works created and owned by more than 1.4 million songwriters, composers and music publishers. The Company negotiates music license agreements and distributes the fees it generates as royalties to its affiliated writers and publishers when their songs are performed in public. For more information on BMI, please visit their website.
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