(L-R) Mary Nguyen and Veronica Barton-Schwartz attend the American Vanity Skincare Launch Party at Sunset Tower on March 04, 2020 in Los Angeles, California.
WEST HOLLYWOOD, CA (LA ELEMENTS) 3/18/2020 -“CBD as you know is in our hero product. Although it’s not the only hero in our ingredients, it is the hero in that it is super anti-inflammatory and heavy in antioxidants,” says Mary Nguyen, co-founder of American Vanity.
We were introduced to the American Vanity skincare line, at their launch party in West Hollywood. Held on March 4, 2019 in the penthouse of the trendy Sunset Tower Hotel, a host of celebrities, social media influencers and socialites all joined in the fun. Among those attending this event were: Jeff Goldblum (Jurassic World), Logan Browning (Dear White People), Jamie Chung (The Gifted), Briana Evigan (From Dusk Till Dawn: The Series), Emmanuelle Chriqui (Entourage, The Passage) and many more.
Natalie Bloomingdale, founder of the online fashion boutique, The Sil, attends the American Vanity Skincare Launch Party in West Hollywood.
American Vanity was founded by entrepreneur Mary Nguyen and celebrity esthetician, Veronica Barton Schwartz. This LA-based CBD (short for cannabidiol)-infused luxury skincare line, launched its first collection with a variety of products that feature proprietary blends. Naturally pure, potent and ethically sourced ingredients, combine to create a new way to achieve the highest quality and effective skin care. And even better, it’s all formulated and manufactured here in Los Angeles.
CBD has been shown in early studies to calm irritated skin, reduce redness and acne, and also lessen the visible signs of aging. So it’s no wonder that it has emerged as one of the leading trends in skincare. We had the chance to catch up with the founders of American Vanity and learn more about what sets their skincare line apart from so many others, in their own words.
Actress Emmanuelle Chriqui attends the American Vanity Skincare Launch Party at Sunset Tower on March 04, 2020 in Los Angeles, California.
“First of all, our name is a big deal,” says Nguyen. “We are very proud of who we are. We are born and raised in LA, We’re American. There are all these brands out there from all over, but we’re American and we are proud to be Americans. Yes, we have our differences and sometimes the country is crazy, but at the end of the day we love it here, the diversity. That’s why we put the word American in our brand’s name.”
‘All skin types,’ that is our tag line. We see things being targeted to this skin type or that skin type, but skin is skin and the root of all skin problems is inflammation.”
“Being that CBD is anti-inflammatory, we noticed that there wasn’t a product in the marketplace that really highlighted CBD correctly. There are a lot of CBD products out there, but a lot of it is not done correctly. A lot of what’s out there just uses hemp or CBD oil and you really can’t just put oil on your skin. Oil on your skin is actually really bad, because what it does over time is dries out your skin because oil doesn’t penetrate the dermis. So, we saw that as an opportunity to use an incredible ingredient in a way that actually works. Our CBD is water-dispersed first so it actually does penetrate and is thirty times more absorbent than regular CBD.”
“I am truly excited to be a part of the next phase of skin care,,” says Veronica Barton-Schwartz. “With American Vanity we are striving to build a brand that is not only authentic in every aspect of its operation and communication, but also produces truly effective skincare products. I am particularly excited about incorporating the healing and anti-inflammatory properties of BioAdvance CBD.
Logan Browning from Dear White People, attends the American Vanity Skincare Launch Party at Sunset Tower on March 04, 2020 in Los Angeles, California.
With 20 years of manufacturing and formulating experience and nearly 40 years in professional esthetics, the team at American Vanity offers a truly science-based approach to CBD skincare. Their specially formulated and ultra-absorbent BioAdvance CBD, uses a water-dispersed organic CBD isolate (the purest form of the compound) which has demonstrated up to thirty times the absorption factor of traditional or “neat” CBD.
American Vanity is a skincare line to watch, one that fuses science into their luxury skincare line. This brand sources only the purest botanicals and highest grade ultra-absorbent CBD blend, for the highest level of self-care. They are cruelty-free, gluten-free, fragrance-free, paraben-free, phthalate-free, Non-GMO, and third-party tested.
The phenomenal success of the beauty industry in general is due to the philosophy that when you look great, you feel great. And when you feel great, there’s not a whole lot that seems impossible. It is that exact outlook that powers American Beauty. “American Vanity believes that loving yourself is not frivolous or vain but a necessary part of self-care,” says Nguyen. “We honor inner beauty, confidence and authenticity. We support our customers in their quest to look, feel and be their best. Our products are intended to inspire a no-limits growth mindset that will unlock every human’s ability to change the world.”
American Vanity can be found at select high-end luxury spas as well as online. Please visit their website for more information.
The American Vanity Skincare line display.
Cover photo of Jamie Chung, Emmanuelle Chirqui and Briana Evigan and all other photography courtesy of Donato Sardella.
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