BEVERLY HILLS, (LA Elements) 1-13-2015 – “The celebrities are being gifted either a private suite at Santa Anita Park for them to go with 20 of their friends,” says Director of Sales for Premium Spaces, Allison Wright. “It’s indoor outdoor and it’s pretty much the best seat in the house and gives you a complete experience for a ‘day at the races’ and then we’re also gifting four tickets to the Chandelier Room for our Guest Chef Series. The Chandelier Room is probably one of the best places to go for a day at the races because it’s been newly renovated and has this Art Deco 1930’s vibe.”
Exclusive suites at the renowned Santa Anita Racetrack were just a few of the gifts enjoyed by the celebrities attending the Secret Room Events Golden Globe Style Lounge on January 8th at the SLS Hotel at Beverly Hills. Among the outstanding sponsors were those from acclaimed skincare lines, jewelry, and contemporary clothing just to name a few.
“The company started in 1984 and we’re family owned and operated,” says Derma E Social Media and Digital Director Matt Stearn. “From the beginning we’ve been vegan and cruelty free in a world that did not care about that. Starting in 1984 we knew we could do things that were not tested on animals. We could be vegan during a time when nobody cared. Doing ethics and skincare were not necessarily things that people combined, but we knew that it could be.”
How has Derma E been able to keep itself vegan and cruelty free throughout the years?
“By sourcing things that were appropriate and sourcing them the right way,” says Stearn. “Creating products under a vegan halo. Manufacturing with wind power when we could get those credits. We were one of the old school brands that was just niche and weird and now all of a sudden you walk into a room like this and everyone’s like, ‘You’re the brand for me.’ We got started with the concept of ‘how healthy can we get these products?’ Healthy, affordable and ethically sourced is now very very in vogue.”
All attendees of Secret Room Events Style Lounge received gift bags containing Derma E charcoal mask and a daily detox scrub.
Representatives from luxury skincare company Adore Organic Innovation were present to answer questions and gift their acclaimed products to guests. Innovation in this skincare line could be seen in the use of plant stem cells, which are widely regarded as the future of anti-aging skincare, in their line.
All the way from British Columbia came the representatives from Scentuals, an organic skincare company that has been around for over nine years. Founder Mai Mowrey generously gave attendees gift bags filled with products including hand and body lotions, anti-aging facial serums, lip balm, bath soaps and bath soaks. The inspiration for creating Scentuals came from Mowrey’s brother who waged a battle against cancer. “Learning from my brother, we decided we wanted to make a product that would help people rather than hurt. So that’s why our product is all pure, all natural and we even make a line for people with cancer.”
Emily Orbison, the granddaughter of rock legend Roy Orbison, was on hand to gift invited guests Pretty Woman perfume, which was created by her grandmother, Barbara Orbison. What goes into the making of a fragrance named after a rock n roll classic? “Notes of patchouli, amber and organic vanilla with undertones of florals like lily and carnation and also, a little bergamot,” says Orbison.
Other outstanding sponsors:
Apparel by Twisted J impressed with t-shirts sporting vibrant Native American themes and designs.
Eve and Nico Crafts and Home Décor is a woman-founded company that aims to empower women and improve the welfare of societies. Representatives gifted selections from their decorative telephone wire baskets and bowls.
Tesla gifted test drive vouchers of the Model S to celebrities.
Visit Santa Barbara gifted attendees their pinot noir, Red Carpet Red.
Ruffle Girl Inc. gifted “momfinity scarves” from their line of children’s fashion.
Nadri Jewelry gifted celebrities with selections of fashion silver jewelry.
Dream getaways gifted exclusively to celebrities were a seven-day stay at a resort in Bora Bora and a stay at Langham Place, New York Fifth Avenue.
Celebrity guests also received a huge LL Bean gift bag filled with gifts that included such cutting edge products and brands as such as Edifier speakers and Waka Waka solar powered lamps and chargers just to name a few.
Among the Golden Globe nominees and talent from Golden Globe nominated movies and television shows were:
Klaus Haro director of Best Foreign Language Film Nominee, The Fencer, Johnny Ortiz, from Best Television Limited Series, American Crime, Sarah Hay, Best Actress in a Limited Series nominee for Flesh and Bone, Richard Portnow, from Trumbo, and Saffron Burrows from Best Televison Series Comedy or Musical Winner, Mozart in the Jungle.
Secret Room Events is a brand and product marketing firm specializing in producing award show gift lounges and exclusive private Hollywood events. For more information please visit their website.
Cover photo of Saffron Burrows courtesy of Secret Room Events
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