David Bisbal joins the Alzheimer’s Association Music Moments awareness campaign.
LOS ANGELES, CA (LA ELEMENTS) 5/4/2025 – “I’m honored to join the Alzheimer’s Association Music Moments campaign to help shine a light on the impact of Alzheimer’s disease on the Hispanic and Latino community,” says three-time Latin Grammy winner David Bisbal. “I am eternally grateful to music for being a catalyst to help bring awareness to this disease-a disease that both my father and my aunt are experiencing. I chose to record “Mi Princesa” because it’s a song that I know brings a smile to their faces. Even if they don’t remember me, they understand love and they understand music.”
The Alzheimer’s Association is collaborating with Bisbal for its Music Moments campaign. Music Moments delves into the emotional connection between music and the moments in life that we never want to lose to Alzheimer’s and all other dementia. The singer-songwriter is only the second Spanish speaking artist to be featured in the campaign as the Association strives to expand its reach to the Hispanic and Latino community.
According to the Alzheimer’s Association 2024 Alzheimer’s Disease Facts and Figures report, Hispanic people are about one and one-half times more likely to have Alzheimer’s or other dementias compared to White older adults. The number of Americans in general who are living with Alzheimer’s appear to be growing at a faster pace than in previous years. Currently, the number stands at nearly 7 million Americans over age 65 are living with Alzheimer’s dementia. But with so many people in the public eye, why did the Alzheimer’s Association create a special campaign featuring recording artists?
“Music has the power to mark special moments and people in our lives-two things no one should lose to a devastating disease like Alzheimer’s.” says Joanne Pike, DrPH, President and CEO, Alzheimer’s Association. “The Music Moments campaign raises awareness for the disease and elevates resources offered by the Alzheimer’s Association, while spurring conversation to advance the fight against Alzheimer’s and all other dementia. Together with strong voices like David Bisbal, we are able to use the universal power of music to reach communities that are disproportionately impacted by the disease and ensure people in all communities are benefitting from advances in Alzheimer’s care, support and research.”
The Alzheimer’s Association will continue to release new Music Moments content throughout the year. Previous featured artists include Luis Fonsi, Amy Grant and Joan Jett.
David Bisbal first rose to fame as a finalist on the Spanich version of “American Idol,” “Operación Triunfo,” in 2001. With a career spanning over 20 years and honors including three Latin GRAMMYS, three Latin Billboard Awards and 11 Diamond Records, it’s no wonder that Bisbal has emerged as one of Spain’s most successful and beloved artists, with concert ticket sales of over 5.5 million.
Bisbal recently announced his highly anticipated U.S tour aptly titles, “Back in the USA 2025.” Produced by Live Nation, the 19-city tour kicks off on May 13 with stops in major cities including LA.
About the Alzheimer’s Association:
The Alzheimer’s Association is a worldwide voluntary health organization dedicated to Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer’s and all other dementia-by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer’s and all other dementia.” For more information visit alz.org or call the free 24/7 Helpline, 800.272.3900.
You can watch David Bisbal’s performance of “Mi Princesa,” right here:
For more information about Music Moments please visit their site.
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