PHILOSOPHY AND UNDER ARMOUR UNITE FOR DON’T FORGET TO BREATHE CAMPAIGN

Elva Zevallos • April 06, 2016 • No Comments

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GLENDALE CA (LA ELEMENTS) 4/05/2016 – “What got me really interested in this event,” says internationally renowned yoga instructor Omar Lopez, “was not only my relationship with UnderArmour, but the hashtag, ‘dontforgettobreathe’ resonated with me. The more we can remain connected to our breath, the energy that sustains us, the better we can communicate from our inner source of energy.”

On March 5 crowds of people gathered on The Green at the Americana at Brand for the opportunity to take a class with Lopez, whose acclaim as a yoga instructor has won him an elite clientele that includes actress Jessica Alba and entertainment and style magnate, Russell Simmons. In doing so, all participants had the chance to be a part of #dontforgettobreathe, a campaign formed by the partnership of Under Armour and Philosophy, that aims to remind women that breathing can change everything so don’t forget to breathe.

 

 

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Bright sun, clear skies and gentle breezes created optimal conditions for this outdoor event. Although Lopez is best known for his hot yoga classes, he clarified the benefits that both types of yoga offer. “In terms of wellness, I would have to say that if the intention is just to get well, either or is fine. Ultimately, the intention of doing something healthy for wellness is amazing. When you’re in a heated room, the heat assists in creating the kind of availability of elasticity into your joints that some people who are otherwise less aware of their breath wouldn’t get. When you are outside and not in a heated environment, one should probably be a lot more conscious of utilizing their breath to create heat internally in order to access the availability of length and space in the joints and muscles. When you enter a hot room, certainly the heat assists but both ultimately lead to creating awakening.”

After the class, attendees had the chance to receive facials from Philosophy staff members and in doing so, were introduced to their latest skin care products, the Take a Deep Breath Collection. The Take a Deep Breath Collection works by creating an oxygen reservoir on the skin and allowing the oxygen to help absorb key ingredients including barley leaf extract, and patented AOX organic compounds. The skin breathes freely facilitating a younger, radiant complexion.

 

 

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The premium sportswear brand, Under Armour, introduced their Armour Breathe Bra. This sports bra offers cooling breathability as well as Mod technology; both designed to help you complete your workout in ultimate comfort.

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All attendees were treated to refreshments and the first 100 received gifts from Under Armour and Philosophy.

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An inspiring video featuring two women in the spotlight who have faced challenges introduced the day’s events. Kelly O’Hara played soccer for the US women’s team that won the World Cup last year. Nikki Phillippi is an expert on fashion, beauty and health whose influence extends to her millions plus You Tube video subscribers and beyond. 2016 marks a comeback year for both women, as they have had to deal with potentially life changing injuries. O’Hara and Phillippi exemplify the spirit of #dontforgettobreathe which is, ‘It’s true that if you can dream it, you can do it. But sometimes you hesitate to jump right in. That’s when breathing changes everything. So step up, close your eyes, take a deep breath and own it! Because your moment it now.’

You can view the video here.

 

https://www.youtube.com/watch?v=a_QymN_Z9FA

 

“The breath is the source of not just yoga in terms of its physical practice but it’s the source that sustains us in life,” says Lopez. “The better relationship and quality of relationship we can sustain with our breath, I believe the better relationship we can sustain with ourselves and one another.”

All photography courtesy of Philosophy

Cover Photo:  Omar Lopez

For more information on Philosophy and Under Armour please visit their websites.

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