Tom Bernard, Co-Founder of Sony Pictures Classics.
BEVERLY HILLS, CA (LA ELEMENTS) 3/12/2024- “My philosophy is that every woman is a queen,” says Fashion Drug by Anahit founder and Creative Director, Anahit Gazaryan. “Every woman is born to be happy, pretty and to appreciate herself because she is one and unique in this world.”
During Oscar weekend, the signature style of Gazaryan took the spotlight at a very exclusive DPA pre-Oscar celebration. Held at the Fashion Drug boutique in Beverly Hills, the intimate setting allowed VIP guests to get up close and personal with her latest collection while indulging in chocolates and sparkling wine made from honey by Perduret.
The designs consisted of glamorous and bold full-length gowns and classic shifts for slightly less formal occasions. All available to borrow for anyone walking the Oscar red carpet. The accessories were just as noteworthy: Delicately beaded scarves and whimsical brooches enhanced the vibrant aesthetic of the Fashion Drug label. This fashion house has been described as one that “displays Armenian products and fabulous handmade couture designs, for strong and confident women.”
The Fashion Drug collection is constantly evolving and changing, which guarantees that when you go to an event wearing a creation by Ghazaryan, you won’t find someone else with your exact same dress. ““This is the key. I never repeat the design because I want everyone to keep that exclusive feeling. You are who you are and what you are wearing is just for you, dedicated to you. It’s about your DNA, who you are and what message you want to send the audience. My dresses are a celebration. The uniqueness, the femininity, the colors, my signature as a designer, I love to work with appliques that is why everywhere you can see, we are working with appliques right away in the store. Every dress has a story.”
(l. to r.) Designer Anahit Ghazaryan with Pamela Koffler, producer of “Past Lives,” nominated for Best Picture.
Attendees at this special event received gift bags filled with products from Augustinus Bader Skincare, Ere Perez cosmetics, Impo International Shoes, Girlactik Beauty, Apricoty , the skincare and home care company, and Judy, “A garland fragrance by Vincenzo Spinnato,” honoring the memory of Hollywood legend Judy Garland, just to name a few. And if you were an Oscar nominee, you also went home with a classic De Marquet clutch. Each guest was also invited to select a brooch from the displays within the boutique.
Gift bag items for guests.
Design by Anahit Ghazaryan.
Photo: Elva Zevallos for LA ELEMENTS
Celebrities in attendance included 2024 Oscar winners: Producer Helen Medrano (Best Picture, Oppenheimer), Oscar nominees: Producers Kim Magnusson, Christian Norlyk and writer/director Lasse Lyskjaer Noer ( Best Live Action Short Film, Knight of Fortune), producer Christine Vachon (Best Picture, Past Lives), Writer/Director Iker Catak (Best International Feature Film, Das Lehrerzimmer) writer/director Kaouther Ben Hania Best Documentary Feature, Four Daughters), writer/director Maite Alberdi (Best Documentary, The Eternal Memory), and Ashra Kelly-Blue and Karen Hartley Thomas (Best Achievement in Makeup and Hairstyling, Golda), Tom Bernard, co-president of Sony Pictures Classics and Rena Ronson, head of UTA Independent Film Group at the United Talent Agency were among the film executives attending this event.
On our cover: Maite Alberdi, writer/director of Oscar nominated documentary, The Eternal Memory.
All photography courtesy of DPA unless where otherwise noted.
About DPA: Under the leadership of CEO Nathalie Dubois, DPA is the production team behind some of the most prestigious entertainment industry gifting lounges in Los Angeles, Cannes, Venice and Toronto. For more information on DPA please visit their site.
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