Liya Kibede in a maxi-dress from the H&M x Lemlem summer collection.
LOS ANGELES, CA (LA ELEMENTS) 5/8/2021 – “I love that H&M has always been at the forefront of doing really cool collaborations. So for Lemlem, it’s really exciting to be part of that group of brands that they’ve collaborated with. It’s also the first time we have a whole Lemlem look with the jewelry really adding to the feeling and the woman that I want it to look like. My creative direction included the campaign, too, which was so much fun and special because I got to shoot with my daughter,” says Liya Kibede, founder and creative director of Lemlem.
This new style collaboration combines the trendy fast-fashion of H&M, with the artisanal flair of Lemlem. Lemlem’s signature traditional handwoven materials lend themselves to a standout summer collection. The apparel from this collection include caftans, cover-ups, sundresses and swimwear-all in a color palette of shades of blue, white, bright orange, soft pink, neons and a hint of pale yellow. Jewelry and accessories are also a part of this style collab that will leave you summer ready. Worth noting is that this collection is created with sustainable materials.
“With Lemlem, you can’t help but notice its ease and elegance, which Liya Kebede obviously and beautifully embodies, too. It was wonderful to have Liya’s creative input at every step in this collaboration. We were also really happy to include more sustainable materials throughout the collection and just can’t wait to launch it around the world,” says Maria Ostblom, Head of Design at H&M.
Originally from Addis Ababa, Ethiopia, Liya Kibeda’s career as a model was launched in 2002 when she walked for Tom Ford in his Gucci Fall/Winter 2000 fashion show. Dedicated to causes benefitting women and children, Kibeda has served as WHO’s Ambassador for Maternal, Newborn and Child Health since 2005.
H&M will donate $100,000 to support the Lemlem Foundation, which aims to create a pathway out of poverty for women artisans in Africa. You can find the Lemlem x H&M collections at select stores an online starting May 6th.
Quartz necklace from the H&M x Lemlem colleciton.
For more information on the style collaboration between Lemlem and H&M, please visit their websites.
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