LOS ANGELES, CA (LA ELEMENTS) 3/16/2021- “I am thrilled to share my Glam Bag X Collection,” says media star and entrepreneur Khloé Kardashian. For me, beauty is the ultimate form of self-expression, and through the years, I’ve experimented with it all. I’ve been so fortunate to be able to learn from my sisters and I’ve developed my own tips and tricks along the way. With this collaboration, I get to share the products that I consider a part of my daily routine as well as a few that I more recently discovered and simply cannot live without. I’m incredibly proud of what we’ve been able to put together and I can’t wait to reveal the full collection!”
IPSY is well known for their status as the world’s largest beauty subscription service. So it’s not surprising that they have turned to the business savvy beauty, Khloé Kardashian, to curate their second Glam Bag X. (The first with Patrick Ta sold out well ahead of its February ship date.) While she initially caught our eye while on the mega hit reality TV show, Keeping Up With The Kardashians, Khloé Kardashian has made a name for herself outside of her famous family as the co-founder of GOOD AMERICAN, the trendy clothing line powered by body positivity and inclusivity. Adding to that milestone is Kardashian’s first solo beauty collaboration ever, IPSY’s Glam Bag x Khloé.
“Khloé is a real-life unicorn,” says Ermine ErSelcuk, SVP of Merchandising at IPSY. “She embodies self-expression in its truest form. She is a successful entrepreneur and busy mom who is truly passionate about all things beauty, and she is completely invested in our mission of making beauty more inclusive and welcoming to all. Khloé really wanted to make her beauty essentials accessible to the broader beauty community and we are thrilled to be able to deliver on that promise with so many incredibly, never-before sampled brands.
So, what did Kardashian and IPSY select for the new Glam Bag x Khloé? The collection will include top-rated bestsellers from Charlotte Tilbury, Anastasia Beverly Hills, Herbivore Botanicals, Morphe, MAC Cosmetics, Olaplex and RMS Beauty, as well as other beauty favorites yet to be revealed. Watch this YouTube video for more info.
Glam Bag X is currently available as a quarterly upgrade for Glam Bag and Glam Bag Plus members and will ship every three months. The Glam Bag x Khloé collection ships in May and may be reserved now through ipsy.com/glambagx
About IPSY
IPSY, a BFA industries brand, is the largest beauty subscription in the world. IPSY’s signature Glam Bags deliver personalized beauty products that fit each member’s lifestyle. Founded in 2011 with the mission of inspiring everyone to express their unique beauty, IPSY strives to make beauty more inclusive and welcoming to all. With an avid beauty community and more than 200 million product reviews, IPSY has created the ultimate beauty discovery platform.
For more information on IPSY, please visit their site.
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