The new Glam Bag X Patrick Ta from IPSY, launching Feb 2021, featuring Patrick Ta Beauty, Huda Beauty, Pat McGrath Labs, Tula Skincare, IGK (not pictured), Aiir, Babe Lash, with other brands to be revealed.ddd
LOS ANGELES, CA (LA ELEMENTS) 11/24/2020 – “ I am thrilled to be partnering with IPSY to introduce Patrick Ta Beauty to its 25M + community,” says celebrity makeup artist Patrick Ta whose star clientele includes Bella Hadid, Gigi Hadid and Rhihana just to name a few. Ta will curate the debut collection of Glam Bag X and notes, “Glam Bag x Patrick Ta really encapsulates my love for the artistry of makeup, bringing together brands from iconic artists that I deeply admire and respect, such as Huda Kattan. My goal with makeup has always been to empower individual self-expression, and with this collection, I am able to deliver an experience that is professional and elevated yet wearable and accessible.”
Glam Bag X subscribers will receive four to five products that are hand-selected for each member and will be able to choose three from a personalized assortment tailored to their individual preferences by IPSY’s proprietary machine learning technology, IPSY MATCH. The Glam Bag x Patrick Ta choice products will include exclusive drops and new launches from luxury haircare brand R + Co, Addison Rae’s ITEM Beauty, beauty buzz favorite YENSA and more.
“Glam Bag X will bring a very fresh prospective to market,” says Emine ErSelcuk, Senior Vice President of Merchandising at IPSY, the largest beauty subscription in the world. “We get to immerse our members into the world of each curator and introduce the ever-successful drop model that originated in streetwear, migrated into luxury fashion, and has now reshaped the direct-to-consumer beauty brand playbook. We have an incredibly passionate and high-engaged community of beauty enthusiasts, many of whom will set an alarm at 6AM to log into our app and snag their favorite products in our Add-Ons or Ultra Personalization experience. With Glam Bag X, we are doubling the delight with early access to subscription exclusives they can’t get anywhere else.”
The Glam Bag x Patrick Ta collection has a value of up to $428, (depending on which products members select.) and will be available for only $55. Glam Bag X is currently available as a quarterly upgrade for Glam Bag and Glam Bag Plus members and will ship every three months, beginning February 2021. For more information on Glam Bag X please visit this site.
With more than 3 million active members, IPSY has shipped over 1 billion beauty and hair-care products. To learn more about IPSY, please click on the link.
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Cover photo of Patrick Ta and Golden Barbie.
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