Platinum Perfection by Rick Henry and Joico
WEST HOLLYWOOD, CA (LA ELEMENTS) 10/27/2018 – “Joico’s motto is, “The Joi of Healthy Hair,” says Joico brand ambassador and celebrity stylist, Rick Henry. “As a stylist, it is important to me that the products I use do not compromise the integrity of the hair. Joico’s products are made not only to deliver the results that I am looking for, but to keep the hair healthy and strong.”
We caught up with Henry at an exclusive luncheon held by Joico at the Fig & Olive Restaurant in West Hollywood on October 16. This was a date we were especially happy to save as he has been Katy Perry’s personal hairstylist for several years. We weren’t going to pass up the opportunity to learn more about the gifted hairstylist, and discover what exactly goes into creating some of the most memorable looks of the year.
How did studying at Vidal Sassoon Academy prepare you for the career you have today?
Vidal Sassoon has had a major impact on how all hairstylists do hair today. I consider attending the Vidal Sassoon Academy a major role in my success as a hairstylist. It was the foundation to my love of hair. A lot of schools teach you how to pass the State Board Exam. At Vidal Sassoon, they focus on teaching you the art of hair! I feel fortunate that I was able to learn from the best!
Who was the first celebrity that you worked with and how did you get connected with that celebrity?
Jenny McCarthy was my very first celebrity. I was an assistant fresh out of school and Jenny walked into the salon with no appointment asking for a blow out. Thankfully I was available. Almost 17 years later, I still do her hair.
What are the unique challenges that come with working with a celebrity as opposed to working with someone who is not a celebrity?
There may be challenges working with anyone-celebrity or not. I believe in being prepared and having all supplies needed to make sure each and every person, no matter who they are, are taken care of.
What has it been like working with Katy Perry? How involved is she in the creative process as far as her hair color and style are concerned?
It’s been an amazing journey working with Katy. I am thankful that I have the opportunity to work with such a strong, creative person. Katy loves change and knows exactly what her next look will be. It’s a lot of fun helping her create all of those amazing looks!
How did the partnership with Joico come about?
I have been a huge fan of Joico products for years! I was introduced to the amazing people from Joico through my work at Nine Zero One Salon. After meeting with the team and learning more about the company, It seemed perfect that we would work together!
Joico states that they do not test their products on animals. How important is that to you?
As an avid animal lover, I am a firm believer in never testing products on any animal.
Do you believe that there are certain rules or guidelines pertaining to hair color and style that a woman should follow as she ages?
I live in Los Angeles so I see it all! I don’t feel that there are any set rules someone should follow as they age. If it looks good on you….then rock it!
Style-wise, singer/songwriter Katy Perry has not shied away from sporting an array of ultra bold looks. If you caught Perry in concert during her world-wide “Witness-The Tour,” you’ll know exactly what we mean. So how exactly did she transform her hair color from brunette to platinum to pink then to blue? We’ve got the winning Joico formulas right here:
Henry used Joico Blonde Life Lightening Powder with LumiShine Color for the striking platinum blonde effect you see on our cover photo of Katy Perry. Drastic color changes can damage hair but no worries! Joico Luster Lock Instant Shine and Repair Treatment was used to protect each strand and make that platinum shimmer. To rev up the shine even more and leave hair feeling soft and frizz free, add Joico’s Blonde Life Brilliant Glow Brightening Oil.
Katy Perry’s “Cherry Blossom Pink”
Cherry Blossom Pink effect by Rick Henry and Joico
What does it take to look this pretty in pink? Henry uses this Joico Color Butter Application formula:
¼ oz of Color Butter Pink mixed with 2 oz. of Joico Blonde Life Conditioner.
Dilute with a healthy conditioner for a softer or pastel color result.
Apply to clean wet hair. Let sit for 10 minutes then rinse.
Katy Perry’s “Blueberry Crush”
We’ve got a major crush on this look created by Rick Henry for Katy Perry.
Rick Henry’s Joico Color Butter Application Formula:
½ oz of Joico Color Butter Purple mixed with 2 oz. of Joico K-Pak Intense Hydrator to dilute Color Butter to the beautiful purple tone Henry and Katy Perry were looking for. Apply to clean, wet hair-let process for 10 minutes then rinse, light shampoo and then style.
For longer lasting color, an in-salon color service using Joico Color Intensity Semi-Permanent Color Shades can be used.
We love that Rick Henry has taken a stand against animal testing in beauty products.
Cover photo of Kary Perry and all other photos Rick Henry via Instagram. Rick Henry is a senior stylist at the NineZeroOne Salon. Please visit their site to book your next appointment.
We know that you will love what Joico can do for your hair. That is why we are giving away the dynamic duo of Joico’s Blonde Life Brightening Shampoo and Conditioner. Like us on Facebook and follow us on Twitter and Instagram for upcoming details on how to win our gift to you!
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