WEST HOLLYWOOD, CA (LA ELEMENTS) 2/6/2018 – “Praise the virtues of the earth, that is where everything and anything is born from.” This passage from I Ching (Book of Changes) was the inspiration for the name “Shiseido,” a brand that for over a century has been one of the leading skincare companies in the world. Constantly striving to create breakthroughs in skincare, Shiseido celebrated the launch of their newest collection, Shiseido Essential Energy, by hosting a VIP filled event on January 31, 2018 at a private residence in West Hollywood, California.
Guests at this exclusive invitation only event, enjoyed an abundance of refreshments, music and even a room overflowing with balloons (perfect for shooting photos). Co-hosted by actress Sonoya Mizuno, (La La Land, Ex Machina) the VIP’s on the guest list included stars from reality TV such as Lauren Bushnell (The Bachelor) and EJ Johnson, (Rich Kids of Beverly Hills, EJNYC) actresses Shenae Grimes, (90210) and Jamie Chung, (Casual, The Gifted), and a host of elite social media beauty and makeup influencers. Among the beauty and style trendsetters were Eman, Teni Panosian and Karen Yeung just to name a few.
What makes Shiseido’s latest skincare line so unique? Inspired by neuroscience, the Shiseido Essential Energy collection utilizes the company’s very own ReNeura Technology. This breakthrough technology revives the skin’s sensors that are deep below the surface; skin becomes softer, renewed and reinvigorated. Mineral oil and paraben free, active ingredients include ashitabe, a lush green plant noted for its regenerative powers and citrus unshiu peel extract, that works to restore moisture and brightness to the complexion. The Shiseido Essential Energy collection consists of Essential Energy Day Cream with SPF 20, the Essential Energy Moisturizing Cream and Essential Energy Moisturizing Gel Cream. VIP guests as well as select members of the media received the complete Essential Energy collection. For more information on Shiseido Essential Energy skincare products including how to purchase, please visit their site.
Cover photo of Shenae Grimes, Lauren Bushnell and Jamie Chung and all other photography courtesy of Michael Bezjian unless otherwise stated.
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