LOS ANGELES, CA (LA ELEMENTS) 8/01/2026 – “The ethos of Johnnie Walker Blue Label is one that I’ve always admired,” says BAFTA nominated (2020’s The Capture) actor Callum Turner. “With only one in ten thousand casks ever making it in, that level of care is what sets it apart. Blue Label is the first bottle I reach for when celebrating with my mates, and now to officially be in partnership is a real honor.”
The luxury Scotch Whisky, Johnnie Walker Blue Label, has just announced Callum Turner as their Global Ambassador. This marks the start of a year-long partnership celebrating progress, craftsmanship and the moments that matter. One that will usher in the Johnnie Walker name onto the global pop culture stage. Through this collaboration, Turner will take fans into the celebrations, rituals and reflections that mark the moments that matter-echoing the rarity and refinement that characterize the Johnnie Walker Blue Label itself.
This partnership celebrates the actor as a leading man in a series of unguarded videos and intimate portraits as he raises a glass, putting Johnnie Walker Blue Label at the heart of every celebration, big or small. Turner will travel to Scotland on a trip of discovery as he uncovers a remarkable whisky shaped by rarity, craft and taste, revealing the extraordinary lengths the Master Blender goes to in sourcing whiskies of sufficient depth and character.
The Johnnie Walker Blue Label campaign won’t be Turner’s only starring role this year. With three summer films and a television series on the horizon, 2026 is turning out to be quite the banner year for this Londoner. He currently stars on the big screen in the indie features, Rose Bush Pruning and Rose of Nevada. He will also star in the hotly anticipated upcoming romantic comedy, One Night Only with Monica Barbaro. Next year, he will be the leading man in Apple TV+ adaptation of Neuromancer.
“For over 200 years, Johnnie Walker has championed progress in all its forms, and Johnnie Walker Blue Label stands as its ultimate expression,” says Neil Shah, Global Brand Director, Johnnie Walker. “Callum embodies that same spirit: quietly persistent, endlessly dedicated to his craft, forging his own path while staying true to his roots. We’re proud to welcome him to the Johnnie Walker Blue Label family as he enters the next chapter of his journey, celebrating his continued rise as an icon of style and screen through the Keep Walking spirit.”
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