Diplo joined Sommer Ray at her party for Imaraïs Beauty.
HOLLYWOOD, CA (LA ELEMENTS) 11/17/2022 – “I am so excited to finally be able to share this product with the world and show my supporters how passionate I am about wellness,” says fitness model and social media star, (over 26 million Instagram followers) Sommer Ray. “I’ve been working on IMARAÏS for over a year now and it’s like my baby to me, and I’m just super happy to be able to finally share this special launch with the world. I believe beauty comes from within, and this skincare gummy is something I can truly get behind and say I did that.”
We caught up with Ray on November 3 at Casita Hollywood for the celebration of the launch of her clean beauty brand, IMARAÏS Beauty, onto the FLIP app. The star-studded private event was attended by Cheryl Burke, Diplo, actress Angela Yeoh, and TikTokers, North Star Boys, just to name a few of the celebrities in attendance. Guests enjoyed cocktails from JAJA Tequila, watched fire dancers and danced well into the night to the music of multiple DJs.
Party for Imaraïs Beauty at Casita Hollywood.
Sporting an all-denim acid washed look while attending her launch event, Ray was all smiles while chatting with guests. The entrepreneur has expanded her empire from workout clothing to plant-based ingestible skincare gummies. Passionate about health and wellness, Ray hopes to represent the intersection of health, inclusivity, self-care, and sustainability. This is evident with her brand IMARAÏS. IMARAÏS by Sommer Ray is the first line of plant-based and sugar-free wellness gummies that represent the intersection of health, inclusivity, self-care, and sustainability. This highly anticipated brand has been in the works for a while and has already landed partnerships with retail giants like Nordstrom, Saks Fifth Avenue, J.C. Penny, and Holt Renfrew.
FL!P and Sommer really know how to throw a good party complete with a ball pit, candy station, champagne wall, and of course a giant sized IMARAÏS bottle to mark the launch of her clean beauty brand. The venue was decorated beautifully with indoor and outdoor seating areas for all the attendees to mingle. The gorgeous snack table was complete with pink and purple baked good that matched the overall color scheme. JAJA tequila served three signature cocktails that were all too delicious to choose a favorite. Guests danced, sang, and laughed all night as the infectious good vibes spread across the room. As the night went on, the lineup of DJs included Sommer Ray herself who took to the turntables to enjoy the party with her guests and wrap up an amazing evening.
Flip is a discovery-to-purchase social commerce platform delivering a revolutionary new beauty shopping experience in the US. Users can discover and purchase beauty & wellness products by flipping through user generated content. Flip’s patented technology allows creators to post shoppable video reviews from their own purchases and host live shows tagging multiple products to buy.
To get some of the highly raved sugar-free, vegan, wellness gummies for yourself head on over to their site.
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All photography courtesy of Ray Tamara.
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