Grammy nominee JES checks out L.A. COLORS Cosmetics at the Colgate Optic White Beauty Bar
LOS ANGELES (LA ELEMENTS) 2-19-2016- “We’re vegan, we’re cruelty free, we don’t test on animals and we use recyclable packaging,” says Ariix Brand Manager, Cassidy Barsdorf of the eco-rich skincare line, Jouve. Dedicated to producing younger and healthier looking skin, this beauty product was launched here in the U.S at the end of last year. However, Jouve is quickly gaining international exposure as well. “We’re in Europe as well,” says Barsdorf. “I was in Tokyo last weekend and we’ll be in China at the end of the month.”
Audrina Patridge
Delighting guests with facials as well as gifts from their line, Jouve, along with Lipton Sparkling Tea, co-sponsored the annual Colgate Optic White Beauty Bar. This invitation only event attracted a multitude of stars and was held at the Hudson Loft during Grammy Awards weekend on February 13th, and 14th.
Shawn Booth and Kaitlyn Bristowe from The Bachelorette attend the Colgate Optic White Beauty Bar Day 1 at Hudson Loft
VIP guests included Grammy nominee JES, (for “Hold On”) as well as fan favorites from scripted and reality TV: Roxy Sowlaty, (Rich Kids of Beverly Hills), AnnaLynne McCord, (Secrets and Lies,) Briana Evigan, (From Dusk to Dawn), Audrina Patridge, Ali Landry, (Runaway Hearts) from Vanderpump Rules, Sheanna Marie and Stassi Schroeder and from The Bachelorette, Kaitlyn Bristowe and Shawn Booth.
Colgate Optic White has long produced outstanding events during awards season and this was no exception. Massages, hairstyling, manicures and makeup touch ups, were provided courtesy of the artists and experts of PRIV. PRIV fuses high tech and beauty via a smartphone app that will send a stylist to your location to provide beauty and wellness services on demand.
Scheana Marie is styling and smiling with a little help from PRIV
Acclaimed ophthalmologist Dr. Brian Boxer Wachler was on hand to answer any questions about his services, which include LASIK. Patients treated by Dr. Boxer Wachler include Grammy award winning recording artists Seal and apl.de.ap from the Black Eyed Peas.
Ali Landry with Dr. Brian Boxer Wachler
Guests were treated to cocktails from the open bar, catered food as well as other refreshments provided courtesy of Essentia alkaline water, Lipton Sparkling Tea and Quest nutrition bars.
Ending the evening on a wonderful note, attendees received gift bags with products from sponsors including Colgate’s Optic White Platinum High Impact Toothpaste. This toothpaste works to whiten teeth by four shades while you brush.
Briana Evigan attends the Colgate Optic White Beauty Bar Day 1 at Hudson Loft on February 13, 2016
Colgate Optic White Platinum High Impact White Toothpaste
Cover Photo: AnnaLynne McCord gets selfie-ready at the Colgate Optic Beauty Bar
All photos courtesy of Araya Diaz/ Getty Images for BMF Media
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