LOS ANGELES, (LA ELEMENTS) 9/14/2015 – “The Daniel Rainn woman is, simply put, any and every woman, the mother, the daughter, the grandmother,” says co-founder and Creative Design Director, Daniel Norzagaray. “Our demographic ranges from 25-65. From the spirited Boho chic, to the career woman, our styles easily translate from work to casual, day to night, and our range of styles and prints allow there to be something for everyone.”
Daniel Norzagaray and Mandy Wang founded Daniel Rainn in 2008. During the time when they were trying to decide on a name for their new fashion label, they drew inspiration from the fact that it actually started to rain. A native Angeleno, Norzagaray graduated from the Fashion Institute of Design and Merchandising in Los Angeles. Prior to creating Daniel Rainn, he designed for the fashion labels Jigsaw, Cielo by Daniel Norzagaray and Haley K. The Daniel Rainn line was recently spotlighted in a trunk show held at Polka Dots and Moonbeams, a boutique which now offers two locations; one dedicated to vintage designs and the other to modern ones. We reached out to Daniel Norzagaray for his thoughts on the design process of his collection as well as what the future holds for Daniel Rainn.
“The collection represents a ‘Boho chic’ aesthetic,” says Norzagaray. “The feminine touches of lace and soft details such as embroidery and pin tucking illustrate the attention to detail which really specializes the garment and sets it apart from other designs.”
Comfort is crucial in a Daniel Rainn design. Silks, chiffons and viscose rayons are the “go-to” selections for fabrics. Is there a new direction in style that this fashion label long known for its “Boho chic” tops will be taking? “This year we have launched several new categories, specifically knits, dresses and soft bottoms. Our goal for the near future is to be able to dress the woman from head to toe with a comprehensive collection of clothing.”
Daniel Norzagaray
You can purchase selections from Daniel Rainn at Bloomingdales and Nordstrom. For additional information including a complete list of boutiques that carry Daniel Rainn please visit their website.
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