LOS ANGELES,CA (LA ELEMENTS) 7/18/2023 – “As an artist, I’ve always drawn creative inspiration from different facets of life that are expressed through my music,” says Usher. The eight-time Grammy Award winning performer of such hits as “Yeah” and “There Goes My Baby” will be collaborating with Remy Martin for their “Life Is A Melody” campaign. “I’m incredibly excited to continue my partnership with Rémy Martin, representing their exceptional cognac expressions of 1738 Accord Royal. And now, for the first time, Remy Martin XO, sharing an exclusive preview of my new music in a campaign that captures the breadth and endless possibilities of beautiful composition and marvelous melody.”
The campaign will feature a sneak peak of Usher’s latest single, “Comin’ Home.” Set to imagery that includes the recording artist hard at work composing and hard at play roller-skating and of course the Remy Martin classic decanter itself, and you have a collection of memorable moments.
And speaking of roller-skating, Rémy Martin and Usher will launch a nationwide tour that expresses Ushers deep connection to skate culture. The “4 on the Floor” pop-up skate experiences will be accompanied by an immersive Rémy Apres Skate speakeasy for a unique cocktail experience. “The ‘Life is a Melody’ campaign embodies the fusion of Rémy Martin’s exquisite cognac, the enchantment of music and the art of roller skating,” says Tina Reejsinghani, Vice President of luxury brands at Rémy Cointreau Americas. This campaign, and the introduction of the Rémy Aprés Skate and cocktail experience underscores our timeless dedication to the culture of music and to our consumers who value exceptional experiences and the unparalleled craftsmanship of Rémy Martin.”
A selection of specialty cocktails will be featured with the focus on Rémy Martin 1738 Accord Royal and XO, including the UR Way, which spotlights Rémy Martin 1738 Accord Royal in a refreshing way and a trio of Rémy XO Old Fashioned variations that each feature a spicy, fruity and bitter profile.
Remy Martin has collaborated with other celebrities including actor Jeremy Renner (Avengers: Age of Ultron, Avengers: Endgame). Of the “Life Is A Melody” campaign Remy Martin CEO Jean-Phillippe Hecquet notes, “The ‘Life is a Melody’ campaign, in collaboration with Usher, embodies the artistic synergy between Cognac, music and life itself. This harmony is reflected in the diverse range of tasting notes that blend together to create refined expressions.”
Rémy Martin Since 1724 the House of Rémy Martin has produced premium, award winning spirits. The Rémy Martin 1738 Accord Royal won this year’s gold medal from The Cognac Masters. For more information on Rémy Martin please visit their site.
You can follow Rémy Martin on their Instagram account.
Follow LA ELEMENTS on Instagram and Twitter. Like us on Facebook.
No Comments