LOS ANGELES, CA (LA ELEMENTS) 3/5/2026 – “I’ve always loved bringing people into my world through my music, my shows, and the moments that make it all matter, in real time,” says GRAMMY nominated musician, (“Midnight Sun”) Zara Larsson. “Like Urban Outfitters, I wanted to build something where anyone can do that too. Share your perspective, connect with others, and be part of something exciting that celebrates you.”
The fashion retailer Urban Outfitters has teamed up with Larsson to launch their “Add to Story” campaign. This campaign will engage thousands of community members through weekly prompts, inspiring members to contribute their own stories, from school, sports and everyday life. Opportunities to be recognized throughout the season.
The campaign marks a new chapter for the Urban Outfitters community, centering those who shape it and with brand experiences designed for real-life connection.
And to inspire new creators, Me@UO, Urban Outfitters always-on community, will be prioritizing emerging voices with strong engagement and under 10,000 followers. Unlike traditional creator programs, Me@UO’s participatory model brings members closer to the brand through exclusive content and campaign opportunities, elevated IRL experiences, access to gen-z favorite brands, and affiliates earnings.
Uniquely, UO is pulling back the curtain from creator-exclusive events, inviting top 100 contributors and their plus-one’s to Meet Me @UO, a two-day UO brand experience in Joshua Tree, CA. Rooted in UO’s belief that brands should be lived, not just seen, the trip brings this community together for surprise performances, immersive moments, giveaways and more.
“This is our next chapter of connection,” says Cynthia Leo, Head of Brand Marketing at Urban Outfitters. “We’re here to build real relationships over just transactional ones. Our strategy puts the customer first with moments that feel real, memorable and worth showing up to.”
For more information on Me@UO and Add to Story, please visit Urban Outfitters.
About Urban Outfitters
Urban Outfitters is a global lifestyle brand dedicated to fueling the next generation’s individuality through a unique blend of product, creativity, music and youth culture. For more information, please visit their site.
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