Fan favorite Michael Madsen and wife DeAnna attend the Secret Room Events Gift Lounge in Honor of the 2021 Emmys Nominees held at Petersen Automotive Museum on September 16, 2021.
LOS ANGELES, CA (LA ELEMENTS) 9/20/2021- “It’s a women-owned, family-run business,” says Kelly Kay of Kelly Kay Paper Company. “We started it 15 years ago. I just saw a need to put beauty out into the world. I think that beauty brings us peace and joy and allows us to pause to appreciate and that’s important for our world today. Paper products speak to me because I like to be able to touch and to feel. So especially stationary when you get something in the mail, there’s nothing like it. We also have calendars that gives you new artwork every month and it’s just a nice thing to be able to look at.”
Kay gifted her artistic stationery and accessories to guests at the Secret Room Events pre-Emmy Awards gifting lounge held on Thursday, September 16 at Peterson Automotive in Los Angeles. Emmy nominees, celebrity fan favorites and media mingled on the rooftop of Peterson Automotive while enjoying refreshments and discovering exciting new brands-many of which give back to the community.
Daytime Emmy nominee Madison Reyes with Kelly Kay.(Photo by Willy Sanjuan)
Co-sponsor, BVG commits to donating a portion of their proceeds to BVG Veterans of Valor Foundation. Their representative explained that one way that they do this is by giving block grants to treatment centers that serve our veterans. So yes, you can look stylish in BVG’s polarized shades and help out our men and women in uniform with each purchase.
Daytime Emmy Winner for Outstanding Limited Drama Series, (“Studio City), producer Michelle Kanan stops by the BVG display. Photo:
Birdie Thompson
Gaby Ghorbani, the founder of Love You More, gifted her stylish masks and handcrafted jewelry to all attending guests and explained the philosophy behind her company. “I give locally and globally and I employ women, particularly single mothers. It’s all fair trade and this company is about empowering women and giving back.
This being LA and on the eve of one the most glamorous nights of the industry, Bisoulovely was on hand to bring on the bling. With a metallic base of sterling silver plated with 14 kt. gold, VIP guests were delighted with the delicately designed jewelry line. One that has even been featured in the pages of British Vogue magazine.
Glam meets glam. Actress Porscha Coleman, (“Dad Stop Embarrassing Me”) with her gift from Bisoulovely. Photo:
Howard Wise
Let’s face it, (pun intended), the stress of a huge industry event like the Emmy’s can do a number on your skin. Fortunately, Dee Dee Serpa Whickman and her sister Mary Ann were on hand to gift items from their skincare line, Skin Prophecy, named after their skin care clinic based in Santa Barbara. The gift sets included cleanser, vitamin c serum with three forms of vitamin C and their signature product, the surface serum that works like Retin-A but without the harshness.
Our four-legged friends could also enjoy a little TLC courtesy of Dee Dee and Mary Ann. Secret Room attendees received a gift set containing shampoo and conditioner with pro-vitamin B, a paw wash and a natural bug repellent spray, free of sulfates, phosphates, parabens or dyes. “We use human grade ingredients,” notes Serpa- Whickman.
Annika Noelle, former Daytime Emmy nominee for “The Bold and the Beautiful” stops by the Skin Prophecy display.
Photo: Howard Wise
Vegan and cruelty-free beauty products were also represented at the Secret Room Events pre-Emmy gift lounge courtesy of 10 + Free and Kitten Beauty.
“Everything here is plant based, vegan 100% cruelty free, notes the representative for 10 + Free Nail Color. “The nail polishes are not only plant based but they wear for 7-10 days. And also this line has a nail growth serum as well as nail polish. So there are clinicals that show before and after so 71% after one month see a growth enhancement and then 90% after 4 months.”
Kitten Beauty gifted makeup bags filled with assorted lip glosses, matte lipsticks and even nail color.
Stylish totes were gifted courtesy of Renata Hoskins, founder of accessory line, Regular Ren. Regular Ren offers an assortment of cosmetic bags, passport wallets, key chains and more. Hoskins launched her first bag back in 2019.
Other notable gift sponsors included the following: Third Mind Shoes, the men’s footwear company with the mission to “engineer a dress shoe to perform every bit as well as his favorite running shoes.” Chef Kela Hunt teaches baking classes virtually providing an inclusive, guided experience and has worked with the Apple and eBay corporations to host food related experiences. Chef Hunt treated guests of the Secret Room Events Emmy gifting lounge to her delicious cookies. Representatives from Paru Tea handed out packets of their organic tea from Vietnam.
For more information on the brands mentioned in this article, please visit their websites.
Secret Room Events is one of the leading producers of awards show gifting lounges. They are not affiliated with the Emmy Awards. For more information on Secret Room Events, please visit their site.
Cover photo of Chiara and Bianca D’Ambrosio by JC Olivera. Chiara won the Daytime Emmy for Outstanding Young Performer for her work on “The Bay.” Bianca is a Daytime Emmy nominee also for “The Bay” in her role as Frankie Sanders.
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